Effective, compelling book jacket copy can make the critical difference between a potential reader being intrigued enough to buy your book — or not. Linda Jay, BAIPA’s Communications Coordinator, will speak about How to Write Book Jacket Copy at the San Francisco Self-Published Authors’ Meet-up on Sunday, February 9.
Linda will bring examples of book jackets she has written — beginning with Johnny, We Hardly Knew Ye (about JFK) and Hold Your Hour and Have Another (about Brendan Behan) — when she was an advertising copywriter at Little, Brown Publishers in Boston. Other jackets whose selling points she will discuss are ones she wrote last year: for a book about multiple marriers, and for a novel about zombies.
The SF Meetup is at 3 p.m., Sunday, February 9, at the Crossroads Cafe, 699 Delancey Street in San Francisco. Meetup Organizer is Alan Peterson.